Philipp Schaetz

July 26, 2020

A major problem in online marketing is that it is often not clear what the difference between a website, website, homepage and a landing page is. In this context, questions such as these often arise: "What exactly is a landing page and do I need one if I do have a website?" And "How can I create a landing page?" or “landing page vs. Website, what do I need and why? ”

So much in advance. After reading this article, you will know that you will need landing pages if you want to be successful in online marketing.
A website is the digital presence of you or your company. It is an absolute must have in today's world. This website contains all the important information about you or your company. So, among other things, who you are, what you do, what you offer and, best of all, added value in the form of a blog or the like. It is structured and usually has several subpages. These are the individual websites. In addition, the website has a corresponding menu navigation, which makes orientation easier and supports surfing behavior.

In summary, this means:

If you speak to someone and want to refer to your presence on the net, you are talking about your "website".

There are several subpages on your website. These are called "websites".

Actually, one would have to call these websites "webpages" in order to remain used in the English or German language. But that has not become established in this country.

The central goal of a website is to convey information.

There are various ways to create a website. Websites are most often created with the large and well-known content management systems. For example with WordPresss.

I use the well-known Divi theme on my WordPress installations. The many templates and the drag and drop website builder, which you can work with in the frontend, are convenient. Really great, I think. Here you can view the Divi topic (click *).

In the meantime, there are also so-called website building kits with which you can create corresponding websites using pre-made templates. The whole thing in the rules easily and without the programming knowledge is required. I use Builderall for this. You can test Builderall as an "all-in-one" tool here for free. *
In this context, Frgae often comes up: "What is a homepage then?"

The homepage is the home page of the Deiener website. So actually nothing more than a website of your website.

So what is often called “home” or “start” on websites is the actual homepage. This page is often not linked in the menu of a website, but can be reached by clicking on the logo in the menu bar.

The word "homepage" is very often used for the entire website. So basically as a synonym for "website". However, in reality it differs as we have seen.
Landing pages are individual websites of the website that have a very specific purpose.

A landing page is about achieving a specific goal with this page. And you have to know this difference in the objectives of the website. For example, a landing page may aim to sell something on the page. Then we speak of a sales page or sales page. A landing page can also act as a so-called opt-in page, via which leads can be generated, for example, for the newsletter or for other inquiries. I have described the construction of a "perfect" opt-in page in detail in this article.
Perfect opt ​​in side
When creating a landing page, it should be noted that only relevant and goal-oriented elements appear on a landing page. The better the combination and the tailoring of the elements to the target, the better it will be to convert prospective customers and visitors into customers. This conversion is also called conversion.

A landing page mainly consists of the following elements:

Headline and subheadline (heading)
Video / graphics
Bullet points
Buttons / forms with a corresponding request for action (CTA)
Social proof such as testimonials
These elements should be designed as effectively as possible in order to achieve the goal of the landing page (purchase, lead). So you should be strong in conversion.

In addition to these elements, it is important that the words and sentences used on the landing page also support the goal of the landing page. One speaks of advertising texts or copywriting.

Another way to increase the landing page conversion would be to use special tools. In this and this article, I have listed a few such tools.

A landing page is just ONE page, without distraction. Because distraction is the conversion killer. So there are usually no navigation elements such as menus, no other links or similar on landing pages. You can integrate a landing page on your website or use a new domain.

There are now many tools for creating such landing pages. I use Funnel Cockpit * among other things. Funnelcockpit specializes in the creation of high-conversion landing pages. There you get many templates for landing pages and can adjust them in a simple modular editor.

In addition to numerous tools, this all-in-one solution provides you with numerous ready-made templates for different page types, which you can select with a click. So you can create your landing pages without any technical or programming knowledge.

At the beginning the question was website vs. Landing page. But does the website and landing page work? Yes, of course you can.
Because mixing the website and landing page can also be very effective. For example, your homepage should be structured like a landing page (with navigation) in order to achieve a goal there (prospect, etc.).
Of course, the conversion on such sites will inevitably be lower.
As you have seen, the terms website, website, landing page and homepage, which are often used interchangeably in practice, differ considerably. Precisely because they have different objectives, one should also know the meaning of the different terms. The following figure visualizes the relationships again.

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