LEAD MAGNET FUNNEL - HOW DOES THIS FUNNEL WORK?

Philipp Schaetz

July 31, 2020

THE LEAD MAGNET FUNNEL

In this article, I want to go into an absolute "funnel" basis in online marketing

The freebee funnel or lead magnet funnel, which should not be missing in any online marketing portfolio. Because the Lead Magnet Funnel is one of the most important for generating leads for e-mail marketing, for example.

In general, the goal of a funnel is to turn a prospect into a valuable customer. This runs through several touchpoints in order to carry out a specific action at the end, e.g. to complete an order.

Pictured, various traffic channels such as Facebook Ads, Google Ads, Organic Facebook, SEO, Instagram Organic, etc. etc. lead so many leads into the funnel.

Funnel construction

It can happen that interested parties jump off during the buying process and do not finish it. That means they jump out of the funnel again. Interested parties who have completed an order become customers and figuratively come out of the funnel below as “customers”. This then generated the corresponding “sales”.

Often a funnel is also called "sales funnel", "conversion funnel", "marketing funnel" or "e-mail funnel". In principle, all terms mean the same thing.
As already mentioned, this article is about the “Freebee Funnel” or “Lead Magnet Funnel”. A special form of the lead magnet funnel is the so-called Free plus Shipping Funnel.

The following video briefly explains the Lead Magnet Funnel:

This lead magnet funnel is about collecting e-mail addresses by offering a free “freebee” or “lead magnet” and selling the first product DIRECTLY after successful registration. This is achieved through a so-called Refi or Tripwire offer.

THE KEY ELEMENTS IN THIS FUNNEL ARE:

1) TRAFFIC

Traffic is understood to mean the visitors who enter the funnel / funnel "above". There are many different ways to generate traffic, which I will discuss elsewhere.

Extra tip: To automatically generate free traffic for a lead magnet funnel, I recommend this method (click here). Because free traffic is never bad, is it?

2) OPT-IN PAGE

I have described the construction of a "perfect" opt-in page in detail in this article. Remember again: The better your opt-in page works, the more entries you will receive.

3) LEAD MAGNET - THE HEART OF THE LEAD MAGNET FUNNEL

Lead magnets are usually the first step into the lead magnet funnel after the traffic.

A lead magnet is a piece of valuable content that solves a specific problem for a relevant target group.

As a rule, a lead magnet is an ebook, a checklist, an audio file, one or more videos or a physical free book etc. It is important in any case that the lead magnet is valuable for the target group. Below you can see a visualization of a lead magnet.

LEAD MAGNET FUNNEL HOW DOES THIS FUNNEL WORK

Lead magnet

Lead magnets are offered in a lead magnet funnel on an opt-in page in exchange for a form of the currency of your target group.

The most common form of currency in such a lead magnet funnel is an entry. The target group will provide you with at least their email address in order to receive access to the lead magnet.

By offering your audience a small piece of “value” in the form of a lead magnet, you show that you understand the specific problem your target group is currently facing.

In this way, you offer your target group the opportunity to find a solution to their problem. Not to mention the fact that you highlight their specific problem, you encourage your target group to solve their problem with your lead magnet.

The main purpose of winning a new lead is also that your lead gives you permission to contact them in the future. You will also get their attention when you contact them later.

It is often difficult to create a lead magnet.

Because the content should be so valuable for the target group and solve their specific problem so that in the future you will e.g. get the attention of the target group in email marketing.

Explore more

May 29, 2021
How To Make A Smoker In Minecraft? PLUS TIPS AND TRICKS

First, you are going to need a few materials. Those are: Any wood planks. Any type of furnace. Any light source (torches, glowstone, lava buckets, etc.) How to craft a smoker in Minecraft: First, you need to craft a furnace. You can use any type of wood planks to do so. How to place a […]

Read More
May 26, 2021
How To Make Concrete In Minecraft? SUPER EASY

Concrete is used in a variety of ways in Minecraft. You can use concrete to make walls for your base, or even a basement. In this tutorial, you will learn how to make concrete in Minecraft. Step 1. Find Sand and Gravel The first thing you will need to make concrete is sand and gravel. […]

Read More
May 26, 2021
66 Best Halloween Costumes of All Time For 2021

Costumes are your chance to be whatever you want to be and also for people to get to know your personality. If you are a lover of the horror genre, you might really want to put this on your list. Think of scary costumes that you would like to wear. Get yourself a mask and […]

Read More
May 26, 2021
10 Best Happy Father's Day Wishes & Quotes 2021

Father's Day originated in Spokane, Washington, in 1910 through the efforts of a woman named Sonora Smart Dodd. She set up a special day for fathers to come to the Spokane YMCA and spend time with their families. She chose the second Sunday in June, and it was quickly adopted by other cities across the […]

Read More

DUSK

DUSK DIGITAL

8124 N 15th Ave
Phoenix, AZ 85087

SEO, Web Design and Online Management.

© Copyright 2020 DUSK Digital LLC - All Rights Reserved
© Copyright 2021 DUSK Digital LLC - All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram