Optimized content on the website is one of the basic requirements for good organic findability. Content can be in the form of text, images, videos and / or infographics. The correct use of the texts and the correct formatting of content ensure that Google knows exactly what your page is about. Good placement also results when certain keywords or keyword combinations appear in certain proportions on the corresponding page (WDF * IDF).
It is not enough just to stuff your texts with keywords. DUSK compares your texts and website with the highest ranked relevant pages and can deduce which factors Google attaches more importance to.
Another important factor is that the website is up to date. Search engines prefer websites with fresh content. Therefore, the continuous creation of new content is an essential part of any strategy.
Important elements for SEO optimization of content:
Correct use of main and subheadings
The correct semantic use of certain keywords
Length and structure of the content
Correct use of old attributes
Correct use of anchor texts
The optimization of the text is always a fine line between good readability for customers and optimal information density for Google. Fortunately for you, that’s our specialty. As a pure SEO agency, we started over ten years ago and gradually expanded our range of services.
As a full service online marketing agency specializing in SEO, we still offer this important service and enable our customers to be found on the Internet when their products and services are sought. It is therefore necessary to use special terms to make it clear to the search engine that the content of this page matches the search query of the user. A good matching results in a high ranking and the user immediately receives the information he is looking for.
In addition to such static content that was created on the basis of relevant keyword sets, the creation of dynamic content is important. Such content does not have the primary addressee Google, but should address your customer in the first place. By continuously creating and publishing this type of content, your company will differ from its competitors. It is precisely such content that the website will establish as the leading authority in the industry. The strategic creation and publication of such content is referred to by us and in the SEO industry as content marketing. This also ensures that the website is up to date and strengthens the internal link structure. Relevant data is collected and so-called long-tail keywords are also used, which often solve an exact question or problem of your customer.