Your Friend Is Developing a Marketing Plan for Her New Business. What Should She Put In This Plan?

Philipp Schaetz

February 5, 2021

We always recommend you ask two questions:

  1. What are you trying to accomplish? (e.g. create a new product, enter a new market, etc.)
  2. What are the obstacles that are stopping you from accomplishing your goal?

You can see how the questions would fit perfectly into the above list.

Don’t Forget to Include the Tasks

The last thing you want to do is leave out the tasks. Figure out the main tasks your friend needs to do to accomplish her goals and make sure they are listed.

Here’s an example of a marketing plan you could create for your friend using the above questions:

Marketing Plan

To develop a marketing plan for my new business, I will need to accomplish the following tasks:

  1. Understand the current market and my target market
  2. Research my competition
  3. Develop my branding strategy
  4. Create a marketing plan

For each task, I will need to complete the following:

  1. Understand the current market and my target market

– I will need to create a SWOT analysis and conduct a market research study.

  1. Research my competition

– I will need to conduct market research on my competitors’ websites.

  1. Develop my branding strategy

– I will need to create a positioning statement for my company.

  1. Create a marketing plan

– I will need to write a marketing plan.

Creating a marketing plan can be a difficult task. But by breaking the process down into a step-by-step guide and asking the right questions, anyone can do it.

Have you ever created a marketing plan for someone? What was it like?

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